By Collin Bryant | Sports Writer
Baylor football entered the 2017 season with a 19-game non-conference winning streak, excluding bowls, dating back to a 45-10 loss to TCU on Sept. 18, 2010 before the Horned Frogs joined the Big 12. Its non-conference success has helped Baylor enter Big 12 play undefeated each year since 2011. However, after losing all three of its non-conference games this season, Baylor faces unfamiliar territory when it welcomes No. 3 Oklahoma to McLane Stadium on Saturday.
One of the areas that has doomed Baylor this season has been its lack of success on third down as well as the success of its opponents in third down situations.