NBC Sports
After the Packers-Bears wild-card game Saturday on Prime Video made history as the most-streamed NFL game ever, NBC will make less-heralded history with the Rams-Bears divisional-round game Sunday.
The home of “Sunday Night Football” has aired divisional playoff games before, but never in the 5:30 p.m. Sunday window, which traditionally has gone to CBS and Fox. Sunday late-afternoon games have the highest viewership, as evidenced by the 49ers-Eagles wild-card game last Sunday drawing 41.1 million viewers, making it the most-watched wild-card game since 2022.
“All decisions on who gets what window and what matchup is the NFL,” NBC Sports president Rick Cordell said.