Like all passionate New Jersey Devils fans, I have an extreme dislike for the New York Rangers.
We love the Devils, but we all know where we stand on the food chain in the grand scheme of things. No matter what the Devils are doing, the Rangers will always be talked about more. The Rangers will always make more headlines. The Rangers will always have more fans.
For an organization like the Devils, a mid-market team that plays second fiddle in its own region, marketing is a big thing. The Devils’ social media and marketing team, if you haven’t noticed, is second to none.