North American esports organisation Cloud9 has renewed its partnership with food company PAGODA Snacks. Financial terms of the partnership were not disclosed.
Announced by the team through its social media channels, Pagoda will stay as the Official Egg Roll Partner for Cloud9’s League of Legends team for 2026 and 2027.
Additionally, the snack company will continue to have its logo featured on the jersey and content throughout the competitive season. According to a release, C9 will also implement a loyalty programme designed to encourage fans to interact with PAGODA’s products and provide live event sampling.