Hard Rock Bet has become the fourteenth licensed iGaming brand to enter Michigan’s online casino market.
Since Hard Rock Bet is already operating in New Jersey, it will soon expand into the Great Lakes State, where Michigan law permits a maximum of 15 online casino operators.
With a wide range of games and special offers planned, the operator has indicated that it is ready to launch by creating a dedicated Michigan webpage.
After 888 Holdings ended its partnership with Sports Illustrated in March, Hard Rock purchased its U.S. assets in May 2024, making the deal possible.