In response to anti-racism protests at UNLV this week during which several students claimed the school mascot, Hey Reb!, was a symbol of racism and a survey was posted online by a UNLV campus group to gauge the community's feelings on Hey Reb!, some Rebels fans on Wednesday launched a KeepHeyReb.com website.
The site urges visitors to sign a petition that states "Keep Hey Reb, or I'll Keep My Donation!"
With each signature, an email is sent to UNLV president Len Jessup.
"We know that there's only one real way to get the attention of those who matter: with our money," reads the statement on the website.