Players sank to the floor. Fans in the stands looked at one another in disbelief. Bill Murray stood silently.
Murray, whose son Luke is an assistant basketball coach for Xavier, reacted as many fans likely did after Wisconsin's Bronson Koenig sunk a buzzer-beater to dismiss the Musketeers from the NCAA Tournament Sunday night.
The elder Murray has been spotted at Xavier games several times this season. Until Sunday night, he had very few reasons to stand in stunned silence as Xavier ultimately finished the season with a record of 28-6.
Of course, social media had a field day with Murray's reaction Sunday night and Monday morning.