CINCINNATI – Xavier Athletics officially announced the launch of its "Let's March" campaign today. #LetsMarch is a month-long Xavier men's basketball takeover focused on exciting Xavier supporters and gaining local fandom in the Cincinnati area.
The campaign is meant to capitalize on the program's continued success in March, including 10 conference tournament championships and 25 NCAA Tournament appearances – including seven Sweet 16 appearances and two trips to the Elite Eight.
The campaign includes a comprehensive promotional plan that includes outdoor, print, digital and social media with design by BLDG Refuge, LLC, a Covington-based boutique branding and design firm.